Leo Burnett Chicago Creates Tongue-in-Cheek Prints for the CLIOs

By: KimLeo - Published: Feb 27, 2013 • References: leoburnett & adweek
Leo Burnett Chicago's work for the CLIOs -- the largest advertising award show of its kind -- is an attempt at making ads for ads. Alongside quippy descriptions of creative-minded activities surrounding the awards shows, the ads are visually stunning.

A champagne bottle, a carton of Chinese takeout, a cup of coffee and a hipster are all horizontally sliced to provide a dazzling image next to "percentages" of creative activities. Burnett creatives Pablo Jimenez and Doug Burnett originally had ideas for presenting more solemn statistics concerning the ad business, but why not go for a laugh?

This angle certainly paid off. Perhaps the best revelation of the ads concerns its digital side. The images were not generated by a computer and were rather taken with a conventional camera. Stats for Infographic-Style Award Ads Trending: Older & Buzzing
Research: 3,652 clicks in 168 w
Interest: 1.3 minutes
Concept: CLIOS Call For Entries
Related: 48 examples / 37 photos
Segment: Neutral, 4-55+
Comparison Set: 18 similar articles, including: top 100 billboard trends of 2012, work-disruptive car ads, and revamped winter outfit ads.