It looks like there is a new character in the Archie comic series, as shown in the Clearasil Tough on Pimples ad campaign. Granted, this character is more of a blemish on the franchise than anything else. It is a good thing the campaign is fun, nostalgic and youthful. It appeals to both teenagers and adults since the former will appreciate the context while the latter will be inspired to reminisce about their past. Although Clearasil targets the adolescent crowd, grownups suffer from zits as well.
The Clearasil Tough on Pimples ad campaign was conceived and executed by the Miami Ad School Europe, which is based in Berlin, Germany. An impressive campaign for students, it was art directed by Vanessa Krchova and Brian Cheung and faithfully illustrated by artist Jarett Fajardo.
Stats for Comic-Inspired Zit Ads
Trending: Older & Average
Research: 4,521 clicks in 204 w
Interest: 3.7 minutes
Concept: Clearasil Tough On Pimples
Related: 34 examples / 26 photos
Segment: Neutral, 4-35
Comparison Set: 12 similar articles, including: logo tattoo ads, premature attendance ads, and iconic pet character ads.
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