This Electrolux Campaign Helps to Clean Up Your Inbox & the Environment

By: Laura McQuarrie - Nov 17, 2014
References: worldwidevac & brandingmagazine
In addition to providing a variety of physical vacuum cleaners, Electrolux is now going digital in order to help clean up your inbox. According to Electrolux, a single email emits about 4 grams of CO2 emissions, so in order to reduce your impact on the environment, there's the World Wide Vac to help clean up any "digital dust."

To get started, the World Wide Vac has you connect your Gmail account and perform a scan for emails that are just taking up space. Afterwards, you have the chance to perform a sweep and get a reading on your emissions. This campaign to clean up your "second home" (the Internet) is being used to promote the Electrolux UltraFlex, an ultra eco-friendly vacuum.