Claridge's Christmas Tree is a Room-Sized Experience

By: Joey Haar - Nov 21, 2016
References: claridges & dezeen
Claridge's Christmas Tree, in the historic London hotel of the same name, is a unique take on the holiday tradition. The immersive Christmas Tree installation is a project by Jony Ive, the lead designer for Apple, and industrial designer Marc Newson.

While every family would argue that their Christmas tree is a completely original creation, the basic concept of a Christmas tree -- in essence, a pine tree that people bring into their homes and decorate with various baubles -- leaves little room for innovation. That is, unless the parameters are expanded. Claridge's Christmas Tree isn't just a single tree; it's an entire room designed around the concept of a Christmas tree.

The installation is in a room in the lobby of the Claridge's Mayfair hotel.