Calvin Klein goes for a 'fashion on the rocks' vibe in the new Spring/Summer 2009 ad campaign for the CK by Calvin Klein collection.
The ads were shot by famed photographer Craig McDean with Anna Jagodzinska and other models.
Check out Calvin Klein's overexposed S/S '09 ad campaign, new banned CK Jeans commercial and more below.
Implications - Calvin Klein is a brand that manages to remain current and relevant year after year, and a big part of their success is the way that they cultivate and define cool with each of their many advertising efforts. For any company looking to develop a brand image that is equally well defined, they need only look at the utterly stylistic way that Calvin Klein reinvents the concept of cool each year.
Stats for Fashion Ads On the Rocks
Trending: Older & Mild
Research: 10,355 clicks in 380 w
Interest: 4 minutes
Concept: Fashion Ads On The Rocks
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: banned celebrity ads, curvier underwear models, and gratuitous group nudevertising.
Fashion Ads On the Rocks
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