Fever-Tree and Patrón Collaborated on a Citrus Tonic Water for Tequila
Laura McQuarrie — September 13, 2018 — Lifestyle
References: instagram & fever-tree
Fever-Tree and Patrón Tequila recently collaborated on a Citrus Tonic Water, which is perfect for pairing with tequila spirits. The all-new premium mixer is a balanced blend of Mexican limes, tangerines and bitter orange, with a flavor profile that specifically complements Patrón Tequila. In the spirit of authenticity, the Fever-Tree team traveled to Colima, Michoacán, Yucatán and the Democratic Republic of Congo to source the ingredients for the making of this new product.
With consumers taking an interest in premium spirits and in particular, making their own cocktails, a demand has been created for high-quality mixers and other drinking products that are suited for specific pairings. While many consumers first and foremost think of gin as the perfect pairing for tonic water, this new concoction will help to simplify the process of making a highly flavorful Tequila and Tonic.
With consumers taking an interest in premium spirits and in particular, making their own cocktails, a demand has been created for high-quality mixers and other drinking products that are suited for specific pairings. While many consumers first and foremost think of gin as the perfect pairing for tonic water, this new concoction will help to simplify the process of making a highly flavorful Tequila and Tonic.
Trend Themes
1. Premium Mixers - The demand for high-quality mixers that are suited for specific pairings with premium spirits creates opportunities for disruptive innovation.
2. Customized Cocktails - The trend of consumers making their own cocktails leads to opportunities for innovative drinking products that enhance specific pairings.
3. Flavorful Combinations - The consumer interest in unique flavor profiles drives innovation in creating new and exciting combinations like Tequila-Paired Tonic Water.
Industry Implications
1. Beverage Mixers & Tonics - The booming demand for premium mixers creates opportunities for companies to develop unique and high-quality products like Citrus Tonic Water.
2. Craft Cocktails - The trend of consumers making customized cocktails opens up opportunities for the development of innovative drinking products that enhance the cocktail experience.
3. Tequila Spirits - The growing popularity of tequila as a spirit choice creates opportunities for disruptive innovation in creating products specifically designed for tequila pairings, such as Tequila-Paired Tonic Water.
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