In the midst of Back-to-School season, the August 2018 marketing trends are heavily skewed in the direction of returning students. While Amazon is offering an inclusive catalog of all the supplies that one can possibly need during the new school year, tween brand Justice is celebrating individuality with interactive in-store fashion shows.
Other August 2018 marketing trends include design-forward packaging projects that are created to be playful, contemporary and appealing to the Millennial audience. And of course, there are some campaign initiatives that are a total win because of their inherent humorous approach. Boston Pizza's limited time stunt, for example, provided the pizza saver with matching stools, which really satisfied a fantasy that many of us had.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
