'Hopsoda' is a Unique Yuzu Citrus Soft Drink Combined with Hops
Laura McQuarrie — June 19, 2018 — Lifestyle
References: hopsoda.pl & packagingoftheworld
'Hopsoda' is a citrus soda drink that combines the flavors of different kinds of hops with the Asian yuzu fruit. The beer-styled soft drink comes packaged in a tall amber bottle with a crimped metal cap and a wraparound label that depicts a character with a physical likeness to green hops themselves. Hopsoda worked with Ostecx Créative on the positioning, packaging design and identity of the standout new soft drink product, which emphasizes some of the citrus soft drink's exotic qualities.
As many people around the world are opting for non-alcoholic drinks, particularly young Millennials, a growing number of brands are attempting to catch the interests of these consumers with products that feature a mix of hybridization and offbeat branding.
As many people around the world are opting for non-alcoholic drinks, particularly young Millennials, a growing number of brands are attempting to catch the interests of these consumers with products that feature a mix of hybridization and offbeat branding.
Trend Themes
1. Non-alcoholic Hybrid Drinks - The trend of combining unusual flavors and ingredients in non-alcoholic drinks to appeal to young Millennials and non-alcohol drinkers.
2. Offbeat Branding - Brands are using unique and eye-catching packaging designs and identities to appeal to consumers looking for something different and refreshing.
3. Citrus and Hops Fusion - The trend of infusing the flavors of citrus fruits, like yuzu, with hops to create unique and refreshing soft drinks with a beer-like twist.
Industry Implications
1. Beverage Industry - Claims a large share of the market by developing non-alcoholic drinks that combine unexpected flavors and appeal to young non-alcohol consumers.
2. Packaging Industry - Helps create innovative and standout packaging designs that capture attention and communicate the unique qualities of offbeat soft drink products.
3. Craft Brewery Industry - Expands its market by exploring the creation of non-alcoholic hop-infused soft drinks that appeal to health-conscious consumers seeking new taste experiences.
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