Miller Life is Rewarding Fans Living in Cities Named After Countries
Grace Mahas — August 6, 2020 — Marketing
References: millerlite
In anticipation of International Beer Day—and since international travel is currently on hold—Miller Lite is debuting a unique promotion that rewards fans living in cities named after countries.
"We know that summer travel looks a little different this year, and for many beer fans, that means celebrating International Beer Day looks different too,” said Sofia Colucci, VP Miller Family of Brands. “But it’s still time for Miller Time, so we’re embracing the chance to celebrate safely and with good friends on our home turf, in cities like China, MI; Belgium, IL; and Trinidad, CA.”
Those living in the 118 zip codes can have their beer purchase reimbursed by uploading a receipt from a 6-pack of Miller Lite (bottles or cans) on August 7th, 2020. Those living in Scotland, SD will receive an extra special delivery by the brand, a Miller Lite semi-truck hand-delivering 12-ounce cans of the beer to legal fans.
Image Credit: Miller Lite
"We know that summer travel looks a little different this year, and for many beer fans, that means celebrating International Beer Day looks different too,” said Sofia Colucci, VP Miller Family of Brands. “But it’s still time for Miller Time, so we’re embracing the chance to celebrate safely and with good friends on our home turf, in cities like China, MI; Belgium, IL; and Trinidad, CA.”
Those living in the 118 zip codes can have their beer purchase reimbursed by uploading a receipt from a 6-pack of Miller Lite (bottles or cans) on August 7th, 2020. Those living in Scotland, SD will receive an extra special delivery by the brand, a Miller Lite semi-truck hand-delivering 12-ounce cans of the beer to legal fans.
Image Credit: Miller Lite
Trend Themes
1. Staycation Promotions - Opportunity for brands to create unique promotions that cater to consumers staying at home.
2. Local Celebrations - Rise of localized events and campaigns that connect with people on a community level.
3. Brand Engagement - Brands can engage consumers by rewarding them for participating in themed activities or events.
Industry Implications
1. Beverage - Beverage companies can create promotions and incentives to encourage local consumption.
2. Hospitality - Hotels and resorts can offer staycation packages and experiences to attract local customers.
3. Marketing and Advertising - Agencies can assist brands in developing and executing creative staycation campaigns to engage consumers.
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