Miller High Life Will Pay the New 'Champagne of Beers' Ambassador $20k
Grace Mahas — May 6, 2021 — Marketing
References: youtube & millerhighlife
Ahead of National Tourism Day on May 7th, Miller High Life, the iconic beer brand, is petitioning to designate the Miller Brewery Grounds in Milwaukee as the Champagne of Beers Region. Similar to how Champagne has its own territory in France, the Champagne of Beers will need a specific region. To make this iniatiive come to fruition, Miller High Life is encouraging fans to sign the official document on its website.
To champion the new initiative, the brand is hiring an ambassador for the region with a $20,000 payout with an all-expenses-paid trip to Milwaukee, WI. To apply to be the first-ever Official Ambassador of the Champagne of Beers region, fans can apply online with a creative and original post of 50 words or less.
Image Credit: Miller Lite
To champion the new initiative, the brand is hiring an ambassador for the region with a $20,000 payout with an all-expenses-paid trip to Milwaukee, WI. To apply to be the first-ever Official Ambassador of the Champagne of Beers region, fans can apply online with a creative and original post of 50 words or less.
Image Credit: Miller Lite
Trend Themes
1. Beer Tourism - Designating specific regions of beer production for tourism can create new opportunities for brand ambassadors and enthusiasts alike, as well as boost local economies.
2. Unique Brand Ambassadorships - Creating unique roles for brand ambassadors that highlight the personality and values of the brand can help build strong relationships between customers and the company.
3. Regional Designations - Creating specific regional designations, similar to Champagne, can add prestige and exclusivity to a product, leading to increased demand and higher prices.
Industry Implications
1. Beer Industry - The beer industry can capitalize on the growing interest in beer tourism and create unique brand ambassadorships to foster stronger relationships with their customer base.
2. Tourism Industry - Designating specific regions for beer tourism, such as the Champagne of Beers region, can create new tourism opportunities for travel companies and boost local economies.
3. Marketing Industry - Developing regional designations can help marketing companies create new marketing campaigns that focus on exclusivity and prestige, driving up demand for a product.
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