Blind Pig Cider is a Marketed at Youthful Digital Natives

By: Rebecca Byers - Jun 22, 2015
References: blindpigcider & wearebulletproof
Inspired by the culture that emerged from the world of American speakeasies in the 1920s, the Blind Pig Cider brand is marketed a youthful digital natives interested in straying from the crowd.

Ahead of the new cider brand's launch, Blind Pig enlisted the creative team at London and New York-based Bulletproof to design a dynamic range of packaging, glassware and a generalized brand identity to communicate the experience of the product. Blind Pig Cider is available in three unique flavors; Bourbon and Blueberry, Rum and Poached Pear and Whisky, Honey and Apple.

In focusing its appeal on the generation of digital natives, Blind Pig have realized the spending power of a demographic that is enthusiastic about spending their money on products from brands that share their values.