The Work of Christopher St. Leger Depicts Youthful Fun
The art of Christopher St. Leger generally depicts young people having wholesome fun in the suburbs. Familiar images of a toilet paper-wrapped home, basketball court and skateboarding crew riddle this artist's portfolio.
Implications - One of the best ways a company or brand can establish an emotional connection with consumers is by creating advertising that taps into youthful exuberance and innocence. By associating a brand with carefree fun, companies tap into a consumer's sentimental feelings of cheerful adolescence.