Featuring the drop-dead gorgeous English actress Alice Eve, the Stella Artois Carollers App will spread cheer and joy to very specific addresses.
You can get Alice Eve and her carolling friends to come visit your house or your friend's house, knock on your door and play a holiday tune especially for you. When you go onto the Stella Artois Facebook page, you can find tell the actress exactly which address to go to and what message to send. You can then watch the video as she gets ready, steps inside a chauffeured car, and drives through the neighborhood and stops right in front of the building you specified.
This interactive Stella Artois Carollers App is a great way for Stella Artois to get people to engage with their brand and share it with friends.
Stats for Personalized Celebrity Holiday Videos
Trending: Older & Mild
Research: 1,001 clicks in 181 w
Interest: 0.8 minutes
Concept: Christmas Carols
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: post-holiday beer ads, interactive papercraft campaigns, and holiday romance beer campaigns.
Interactive Papercraft Campaigns
Post-Holiday Beer Ads
Holiday Romance Beer Campaigns
Alcohol Advertising Apps (UPDATE)
Dueling Brother Campaigns