'Awake's' Campaign for 'Fall Back' is Driven by Online Content

By: Mishal Omar - Nov 9, 2016
References: awake25thhour
'Awake Chocolate' offers tasty chocolate bars that contain the same amount of caffeine as the average cup of coffee and its newest campaign emphasizes their impact.

Called 'Awake 25th Hour,' the company's latest campaign takes advantage of this year's 'Fall Back' – the clocks turning back an hour and technically gaving everyone a 25 hour day. The online campaign was driven by content that was live streamed on Awake's website – described as 'SNL meets the MTV music awards." The campaign directly appeals to the Millennial demographic with its use of live streaming, vibrant graphics and humorous commercials.

This chocolate campaign uses interactive marketing to appeal to young consumers by energizing them through Awake's product and its accompanying advertising.