The Children’s Defense Fund Ads Help Kids' Futures

By: Meghan Young - Published: Aug 21, 2012 • References: fallon & ibelieveinadv
It might be disturbing, seeing pictures of innocent and happy babies superimposed onto the bodies of harden criminals, the homeless and more, but that is exactly the feeling the Children’s Defense Fund ad campaign is trying to evoke. They want people to feel uncomfortable about possibly having a hand in the way a child turns out because they made the wrong cuts when it came to fixing the national deficit.

Conceived and executed by Fallon, an ad agency based in Minneapolis, United States, the Children’s Defense Fund ad campaign reads, "Cutting her [or him] from the budget now costs all of us later." A powerful series of ads, it cautions people in power to rethink what they feel is beneficial now, because it might not be beneficial later. Stats for Cautious Budgeting Campaigns Trending: Older & Mild
Research: 1,323 clicks in 196 w
Interest: 1.9 minutes
Concept: Children’s Defense Fund
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: deathly emoticon ads, character-copying children ads, and common curiosity campaigns.