Being that chicken products are the go-to protein for millions of people around the world for dinner, the Santa Rosa packaging looks to help lighten things up with a friendly, vibrant branding approach.
Created by Dow Design, the Santa Rosa packaging focuses on being fun, casual and yet still appropriate for making when guests come over. The various chicken products are emblazoned with the slogan "Let's Roast" or "Let's Create" to help consumers feel part of the cooking process even if they didn't partake in the seasoning process.
Bright pops of color and bold fonts help to characterize the everyday gourmet aesthetic of the Santa Rosa products that aim to please families or guests with delicious foods that are branded to be charmingly inviting.
Dinner Party Poultry Packaging
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