The Hen of the Woods Kettle Chips Come in Six Flavors
Michael Hemsworth — August 14, 2022 — Marketing
References: henofthewoodsotr & snackandbakery
The Hen of the Woods chef-inspired kettle chips are a range of snack products for discerning consumers to choose when looking to enjoy a crunchy yet flavorful treat.
The snack is achieved with thick, kettle-style slices of potato that are cooked to perfection before being covered in high-quality seasoning. The chips come in six flavor options to choose from including Carolina BBQ, Buttermilk & Chive, Red Wine Vinegar, Everything Bagel, White Cheddar Jalapeño and Sea Salted.
COO/Sales & Marketing Manager Brady DeLong commented on the process behind the Hen of the Woods chef-inspired kettle chips saying, "For us, flavor is everything. No marketing, no data, no packaging—nothing—can make up for a bad-tasting product. We still develop each one of our flavors in-house."
The snack is achieved with thick, kettle-style slices of potato that are cooked to perfection before being covered in high-quality seasoning. The chips come in six flavor options to choose from including Carolina BBQ, Buttermilk & Chive, Red Wine Vinegar, Everything Bagel, White Cheddar Jalapeño and Sea Salted.
COO/Sales & Marketing Manager Brady DeLong commented on the process behind the Hen of the Woods chef-inspired kettle chips saying, "For us, flavor is everything. No marketing, no data, no packaging—nothing—can make up for a bad-tasting product. We still develop each one of our flavors in-house."
Trend Themes
1. Chef-inspired Snacks - Creating unique snack products incorporating the insights and flavors of professional chefs for an elevated taste experience.
2. Bold, Artisanal Flavors - Transforming traditional snack categories with unconventional, gourmet flavor profiles that resonate with adventurous consumers.
3. High-quality Ingredients - Focusing on ingredient quality to differentiate snack products and cater to consumers seeking a more premium experience.
Industry Implications
1. Snack Industry - Innovating flavors, textures, and ingredients to satiate sophisticated snackers and maintain a competitive edge.
2. Gourmet Food Industry - Expanding product offerings to include artisanal, chef-inspired snacks that appeal to culinary enthusiasts and discerning consumers.
3. Food Packaging Industry - Adapting packaging design to emphasize premium quality, unique flavor experiences, and chef-inspired concepts to attract customers.
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