Mimi A La Mode is taking the daring step of adding a charm and etiquette school to her Old-Hollywood inspired line of sleep masks, shower caps and spa apparel.
In days of old, proper young ladies would not have been thought of as qualified for marriage without the benefit of charm school, but in an age of text-messaging and increasingly casual interpersonal protocol, charm school is a bold business choice. A La Mode is reviving the charm school tradition not to help young women get a man, but because she believes that, "Beauty, charm, manners are all part of the same ultimate goal for living a happy fulfilled and glamorous life!"
The question remains as to whether the revival of charm and etiquette will prove to be a successful business choice.
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