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The Chanel Spring 2012 Ad Campaign Stars Joan Smalls and Saskia de Bra

By: Souzan Michael - Published: • References: beautyisdiverse & designscene.net
Chanel designer Karl Lagerfeld is known for asking his models to do some strange and creative things on the runway and in fashion editorials, but the Chanel Spring 2012 ad campaign has to be one of the most interesting editorials to date.

Supermodels Joan Smalls and Saskia de Brauw star as the faces of the campaign (taking over for Freja Beha Erichsen, who was the face of Chanel for a few seasons), and the two models look stunning in these black and white shots.

Set above a body of water, de Brauw and Smalls take on the roles of gymnasts posing on balance beams and looking ever so chic as they do so. Shot at the Hôtel du Cap-Eden-Roc by Mr. Lagerfeld himself, the Chanel Spring 2012 ad campaign is truly memorable. Stats for Seaside Gymnast Captures Trending: Older & Buzzing
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Concept: Chanel Spring 2012 Ad Campaign
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Segment: Females, 18-55
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