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CHANEL 3rd Edit
Low Cost Perfume for the Third World

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CHANEL 3rd - Low Cost Perfume for the Third World
Low Cost Perfume for the Third World
 Published: Jan 30, 07
 Views: 5,495

CHANEL 3rd is a low cost alternative to CHANEL No. 5.  Unfortunately, it’s just a concept from The Onion, but the idea is so good, it may inspire someone’s creativity.

PARIS—Fashion house and perfumer Chanel, famed for its iconic, $300-an-ounce No. 5 scent, announced that it has created a cost-efficient fragrance for the Third World, one specifically designed for the rigors of dry, dusty, less glamorous environments in the Southern Hemisphere. "Smelling positively bewitching should be the right of everyone, not just a privileged few," said Chanel CEO Maureen Chiquet at the gala launch for the new scent, Chanel 3rd, in Paris' Centre Georges Pompidou Monday. "It is our hope and belief that this new fragrance will bring much-needed panache to the Third World." Chiquet said 3rd marks Chanel's first-ever attempt to appeal to a low- or no-income consumer market, and is part of the fashion world's desire to "give something back" to developing countries that have offered much in the way of photo-shoot locales and labor outsourcing. After six years of trial and error, Chanel's 17-member development team was able to bring the perfume's cost down to a more affordable $100-an-ounce. (theonion)

References:  theonion

Filed In:  fashion,  hip fashion,  marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of CHANEL 3rd or comment about Low Cost Perfume for the Third World.

Favorited by Rafael Srur Guarilha on Feb 9, 09

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CHANEL 3rd