Low Cost Perfume for the Third World

By: POPEYE - Published: Jan 30, 2007   Updated: Apr 21 2011 • References: theonion
CHANEL 3rd is a low cost alternative to CHANEL No. 5. Unfortunately, it's just a concept from The Onion, but the idea is so good, it may inspire someone's creativity.

Implications - The faux perfume comes in a yellow plastic container which almost looks as if its contents contain dishwashing fluid. Mind you, the cap does add a little sparkle and shine to the whole hoax.

The Onion is clearly mocking the ultra luxury (and expensive) brand that is Chanel -- a great way to go viral in a market that has taken to resenting high-cost brands since the recession hit. Whether you're a Chanel fan or not, this is definitely a worthwhile parody to take a look at. Stats for CHANEL 3rd Trending: Older & Warm
Research: 7,512 clicks in 483 w
Interest: 4 minutes
Concept: CHANEL 3rd
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: short-term apartment rentals, form-tracing furniture, and 45 talks about poverty.