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The Cerro Castor Ski Resort Campaign is Passionately Silly

By: Meghan Young - Published: • References: craverolanis & ibelieveinadv
The Cerro Castor Ski Resort ad campaign captures the spirit snowboarders have for their winter sport of choice. They are so passionate about this pastime, they would happily pretend they were on the slopes wherever they are. Whether they take a stance on an ironing board, teeter-totter or diving board, they are ready for whatever their imagination can dish them. That said, this campaign also assures snowboarders they won't have to pretend for much longer. It reads, "2012 season not far off now."

Conceived and executed by CraveroLanis, an ad agency based in Argentina, the Cerro Castor Ski Resort ad campaign is cute, clever and creative. It will have likeminded individuals smirking with pride, knowing that it takes a level of love and commitment to act this silly. It was art directed by Diego Lipser. Stats for Faux Snowboard Ads Trending: Older & Warm
Traction: 3,341 clicks in 109 w
Interest: 2.2 minutes
Concept: Cerro Castor Ski Resort
Related: 52 examples / 40 photos
Segment: Males, 12-35
Comparison Set: 19 similar articles, including: deathly emoticon ads, character-copying children ads, and common curiosity campaigns.