Boundary Road Brewery's Census Form is a Fun Survey on Beer
Laura McQuarrie — August 31, 2014 — Marketing
References: boundaryroadbrewery.co.nz & adsoftheworld
Having to fill out a census form is rarely amusing, but the 'Unauthorized Beer Census New Zealand 2014' will have you bringing the words "fun" and "census" together.
Boundary Road Brewery describes that "Every few years, the people in charge of New Zealand as you a series of fun questions about your name, your ethnicities, and whether or not you're a Jedi. Sadly, they never ask the questions that matter." The census gives drinkers the chance to win $1,000 by answering questions on their purchasing habits and preference in beer style. It's basically a survey on beer, but it's got some sassy remarks in there that you'd never find on another census form, plus filling it out for the possibility of winning $1,000 doesn't hurt either.
Boundary Road Brewery describes that "Every few years, the people in charge of New Zealand as you a series of fun questions about your name, your ethnicities, and whether or not you're a Jedi. Sadly, they never ask the questions that matter." The census gives drinkers the chance to win $1,000 by answering questions on their purchasing habits and preference in beer style. It's basically a survey on beer, but it's got some sassy remarks in there that you'd never find on another census form, plus filling it out for the possibility of winning $1,000 doesn't hurt either.
Trend Themes
1. Beer Consumption Surveys - Opportunity for breweries to gather valuable data about consumer preferences and purchasing habits through engaging beer surveys.
2. Gamified Market Research - Incorporating fun and sassy elements into surveys can spice up traditional market research methods and incentivize participation.
3. Alternative Census Forms - Inspiration to reimagine census surveys by introducing humor and unconventional questions to make the data collection process more enjoyable.
Industry Implications
1. Craft Beer Industry - Craft breweries can take advantage of beer census surveys to understand the changing preferences of beer consumers and adapt their product offerings.
2. Market Research Industry - Market research agencies can explore innovative approaches like gamification to enhance data collection methods and improve respondent engagement.
3. Survey Software Providers - Companies that offer survey software can develop platforms that enable the creation of unconventional and interactive surveys for clients seeking a fresh approach to data collection.
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