Ed Westwick rocks the socks of hoards of Gossip Girl fans (and anyone with eyes for that matter). The website “F#$k Yeah Ed Westwick” is a testament to the beauty that radiates from this Hollywood hunk.

The website is constantly updating pictures, videos and quotes of the star, all for your viewing pleasure.

“I'm a little more secure and less destructive than my character Chuck Bass.” (Ed Westwick)

How dreamy:awww!

Implications - Many consumers who are regularly exposed to the media, as is rather common in today's technology-driven world, have developed infatuations and strong curiosities with various pop culture icons. Whatever the reason for such obsessions, companies and businesses will benefit by providing consumers with a variety of ways and methods to indulge in their celebrity preoccupations. In doing so, consumers will be more likely to return to that company to meet their other needs.