For their latest campaign, Vaseline has teamed with five celebrities who talk about what their skin means to them. Participating stars include Hilary Duff, Dave Navarro, Minnie Driver, Kim Raver and Laila Ali. The Skin Visions campaign talks about the importance of skin as well as its beauty.
"It shows your history. It reflects your emotions. It silently supports your well-being and comfort. Your skin is amazing. Vaseline wants you to see skin the way we do."
Each celeb gives a quick video testimonial and ode to their own skin. Hilary talks about learning to love the freckles that used to bother her, Dave talks about his skin as a canvas (hence the tattoos), Kim talks about appreciating the elasticity of her skin after pregnancy, Laila talks about her skin as a reflection of her healthy lifestyle, and Minnie talks about wanting her "freckly, sensitive, Irish skin" to age gracefully.
An online game lets you "match each spectacular celeb with their equally amazing skin," while another interactive component encourage users to view a gallery of other people's skins and the attributes that make it incredible.
Stats for Celebrity Skin Campaign
Trending: Older & Mild
Research: 8,878 clicks in 439 w
Interest: 4 minutes
Concept: Celebrity Skin Campaign
Related: 44 examples / 34 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: digital makeup pens, curated content marketing platforms, and 25 auto brand csr innovations.
Celebrity Skin Campaign
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