Vaseline's See My Skin Searches for Condititions on Skin of Color
Laura McQuarrie — April 19, 2022 — Fashion
References: seemyskin & prnewswire
As part of its Equitable Skincare for All Program, Vaseline launched the See My Skin database with HUED and VisualDx with the aim of improving skin healthcare outcomes for people of color. Research published by the Journal of the American Academy of Dermatology found "that less than 6% of image-based search results show conditions on skin of color," and this new database stands out as the first of its kind to search for conditions on skin of color. As such, it's a valuable resource that connects patients with dermatologists who are able to understand their unique skincare needs.
To kick off this launch, Vaseline is making over its most recognizable product with limited-edition Vaseline Healing Jelly artwork and QR codes that direct people to resources, including the innovative and inclusive See My Skin platform.
To kick off this launch, Vaseline is making over its most recognizable product with limited-edition Vaseline Healing Jelly artwork and QR codes that direct people to resources, including the innovative and inclusive See My Skin platform.
Trend Themes
1. Equitable Skincare - The Equitable Skincare for All program is creating a trend towards inclusive and diverse skincare, which presents an opportunity to develop innovative products and services catering to diverse skincare needs.
2. Skin Condition Databases - The See My Skin database is the first of its kind to search for conditions on skin of color, creating a trend towards databases catering to diverse skin types and presenting opportunities for further research and development.
3. Image Recognition for Diverse Skin Types - The need for image-based search results that show conditions on skin of color presents a trend towards the development of AI and machine learning algorithms for image recognition of diverse skin types, presenting opportunities for technology companies working in the healthcare industry.
Industry Implications
1. Skincare - The Equitable Skincare for All program, along with the See My Skin database, presents opportunities for companies in the skincare industry to develop products and services catering to diverse skin needs and promoting inclusivity.
2. Healthcare - The See My Skin platform's innovative approach to connecting patients with dermatologists presents opportunities for innovation in the healthcare industry, particularly in the areas of telemedicine and personalized healthcare.
3. Artificial Intelligence - The need for image recognition for diverse skin types presents opportunities for companies working in artificial intelligence and machine learning, particularly in the areas of healthcare and dermatology.
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