While the next Mission: Impossible movie is being filmed, Tom Cruise and director Chris McQuarrie accepted the celebrity Ice Bucket Challenge on behalf of their entire cast and crew.
To scale up the challenge, rather than just having one bucket of icy cold water dumped on their heads to raise awareness for ALS, the guys have multiple buckets poured onto them, one after another—making it the 'Mission: Impossible ALS Ice Bucket Challenge.' Although the action movie star in no stranger to stunts, nothing can really prepare you for the shock that comes with having a cold bucket of water poured over you. As the campaign goes, the guys are donating to the charitable cause and have named a few more people to accept the challenge within 24 hours.
Stats for Icy Awareness Challenges
Trending: Older & Chilly
Research: 119 clicks in 89 w
Interest: > 3 minutes
Concept: Celebrity Ice Bucket Challenge
Related: 33 examples / 25 photos
Segment: Neutral, 12-35
Comparison Set: 12 similar articles, including: frosty disease awareness campaigns, recycled skateboard trophies, and unskippable video ads.
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