These Cards by Colle + McVoy Celebrate Two Holidays at Once
Laura McQuarrie — December 24, 2013 — Marketing
References: designfaves & designtaxi
This year, Ad agency Colle + McVoy has come up with a tradition-breaking set of cards that could be used for Christmas, Valentine's, Groundhog Day... or a mix of these things.
Its set of 16 holiday cards mashes up eight different holidays for new creations like "Hollyyear's" and "Valentino De Mayo." The illustrations on the front of the cards match the mixed-up holidays, representing one of the holidays on each of the flaps of the card. When closed, the card makes a face that could be half woman ready to party for New Year's and half Santa Claus.
These cards are proof that there are plenty of reasons to celebrate throughout the year. Even if there's no particular occasion for card-giving, the "Justaday" card should be reason enough to send someone a quirky greeting card.
Its set of 16 holiday cards mashes up eight different holidays for new creations like "Hollyyear's" and "Valentino De Mayo." The illustrations on the front of the cards match the mixed-up holidays, representing one of the holidays on each of the flaps of the card. When closed, the card makes a face that could be half woman ready to party for New Year's and half Santa Claus.
These cards are proof that there are plenty of reasons to celebrate throughout the year. Even if there's no particular occasion for card-giving, the "Justaday" card should be reason enough to send someone a quirky greeting card.
Trend Themes
1. Holiday Mash-up - The trend of combining multiple holidays into one celebration provides opportunities for creating unique products and experiences.
2. Illustrated Greeting Cards - The trend of using illustrations on greeting cards allows for creative and personalized designs that can appeal to a wide range of occasions.
3. Quirky Greetings - There is a growing trend towards sending quirky greeting cards for no specific occasion, tapping into the desire for unique and unexpected forms of communication.
Industry Implications
1. Advertising and Marketing - Innovative advertising agencies can leverage the holiday mash-up trend to create campaigns that resonate with consumers looking for unconventional celebrations.
2. Stationery and Gifting - The illustrated greeting card trend presents opportunities for the stationery and gifting industry to create unique card designs that cater to various holidays and occasions.
3. E-commerce and Online Retail - The rising popularity of sending quirky greetings opens up opportunities for the e-commerce and online retail sector to offer a wide range of creative and unconventional greeting cards.
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