The Purity Organic CBD-Infused Tea Bags will Come in Four Options
Michael Hemsworth — March 10, 2020 — Marketing
References: purityorganic & bevnet
The new Purity Organic CBD-Infused Tea Bags have been announced by the natural beverage brand to help offer consumers a premium product that's simple to prepare and perfect for those looking to try out CBD. The product is made in partnership with CBD supplier Kadenwood and contains 15mg of full-spectrum CBD in each bag, and will come in boxes of 18 servings. The teas will come in four varieties when launched this spring including Revive, Sleep, Focus and English Breakfast.
CEO Douglas Abrams spoke on the new Purity Organic CBD-Infused Tea Bags saying, "Across food, beverage, personal care and pet care, there’s a movement towards cleaner and cleaner ingredients. We really like the Purity trademark entering the CBD space for that reason. We believe it’s very telegraphic in terms of the purity of all the ingredients, including the high quality that Kadenwood brings. It helps consumers make a choice that they may be otherwise still confused about as they are learning about the CBD category.”
CEO Douglas Abrams spoke on the new Purity Organic CBD-Infused Tea Bags saying, "Across food, beverage, personal care and pet care, there’s a movement towards cleaner and cleaner ingredients. We really like the Purity trademark entering the CBD space for that reason. We believe it’s very telegraphic in terms of the purity of all the ingredients, including the high quality that Kadenwood brings. It helps consumers make a choice that they may be otherwise still confused about as they are learning about the CBD category.”
Trend Themes
1. Cbd-infused Beverages - The growing popularity of CBD-infused beverages presents opportunities for businesses to develop innovative products that cater to health-conscious consumers seeking alternative wellness options.
2. Clean Ingredients Movement - The increasing demand for products with cleaner and purer ingredients creates a space for disruptive innovation, where businesses can offer CBD-infused products that align with consumer preferences for natural and transparent ingredients.
3. CBD Education and Awareness - There is an opportunity for industries to focus on educating consumers about CBD, its benefits, and uses, enabling them to make informed choices and potentially driving growth in the CBD market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the CBD-infused beverage trend by developing new and unique CBD-infused drink options that cater to different consumer preferences and needs.
2. Wellness Industry - The wellness industry can explore the integration of CBD-infused products, such as teas, into their offerings, providing customers with natural alternatives for relaxation, focus, and overall well-being.
3. CBD Product Manufacturers - CBD product manufacturers have the opportunity to invest in informative marketing campaigns and educational initiatives to raise awareness about CBD benefits and drive consumer interest in CBD-infused products like teas.
3.4
Score
Popularity
Activity
Freshness
