The latest Cavalera Spring/Summer 2012 campaign features an artful display of clever cut-outs. The stunning advertorial spread is bright, bold and distinctive, sure to draw in consumers with its eye-catching imagery.
These collaged captures feature traditional photos juxtaposed with face portraits. These oversized portraits are cut out and placed atop campaign images with the use of a layering technique. The Brazilian label creates an unexpected campaign that fuses youthful streetwear styles with high art and collage.
The campaign's starring models Matheus de David and Camila Mingori pose in a vibrant photo series captured by photographer Daniel Klajmic. The duo sport easy-to-wear and urban-inspired ensembles that are perfect for warm weather. Donning a mix of durable denims, lightweight cottons and statement tees, this comfy collection is fashionable and functional.
Stats for Clever Cut-Out Adverts
Trending: Older & Average
Research: 6,806 clicks in 227 w
Interest: 4 minutes
Concept: Cavalera Spring/Summer 2012 Campaign
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: bodily fluid-inspired editorials , controversial fitness campaigns, and 40 surreal collage collections.
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