The Cathedral City Our Plant Based Range Has Two New Products
Michael Hemsworth — September 27, 2023 — Lifestyle
References: cathedralcity & grocerytrader
The Cathedral City Our Plant Based range is being expanded by the brand in the UK with new options for consumers to try out as we head into the autumn months.
The product collection now features two new SKUs including the Spreadable Mature Cheddar Flavour and the Extra Mature Cheddar Flavour, which are both dairy-free and arriving at Sainsbury's locations to round the range off to six products in all. The products respond to consumer demand and could help to make plant-based cheese alternatives more appealing for shoppers to pick up this season. Each product sets itself apart from the brand's dairy-based varieties with green leaf branding around the perimeter or on the sides of the pack to make it easily recognizable on store shelves.
Head of Marketing for Cathedral City at Saputo Dairy UK Neil Stewart spoke on the new additions to the Cathedral City Our Plant Based range saying, "We are always listening to what our consumers want, so that’s why are a particularly excited about ‘Our Plant Based Extra Mature Block’. Cathedral City is known for having multiple great tasting strengths, our Plant Based is now no different with the introduction of an Extra Mature variety. We are keen to continuously innovate in the plant-based cheese category, which is why we have used our knowledge and expertise and applied them to a spreadable cheese alternative. Households across the country can now enjoy the creamy, smooth texture of ‘Our Plant Based Cheddar Flavoured Spread’.”
The product collection now features two new SKUs including the Spreadable Mature Cheddar Flavour and the Extra Mature Cheddar Flavour, which are both dairy-free and arriving at Sainsbury's locations to round the range off to six products in all. The products respond to consumer demand and could help to make plant-based cheese alternatives more appealing for shoppers to pick up this season. Each product sets itself apart from the brand's dairy-based varieties with green leaf branding around the perimeter or on the sides of the pack to make it easily recognizable on store shelves.
Head of Marketing for Cathedral City at Saputo Dairy UK Neil Stewart spoke on the new additions to the Cathedral City Our Plant Based range saying, "We are always listening to what our consumers want, so that’s why are a particularly excited about ‘Our Plant Based Extra Mature Block’. Cathedral City is known for having multiple great tasting strengths, our Plant Based is now no different with the introduction of an Extra Mature variety. We are keen to continuously innovate in the plant-based cheese category, which is why we have used our knowledge and expertise and applied them to a spreadable cheese alternative. Households across the country can now enjoy the creamy, smooth texture of ‘Our Plant Based Cheddar Flavoured Spread’.”
Trend Themes
1. Dairy-free Cheese Alternatives - The expansion of Cathedral City's Our Plant Based range with new dairy-free cheese alternatives taps into consumer demand for plant-based options.
2. Plant-based Spreadable Cheese - Cathedral City's introduction of a spreadable cheddar-flavored cheese alternative offers households a creamy and smooth texture in their plant-based cheese options.
3. Green Leaf Branding - The use of green leaf branding on Cathedral City's plant-based cheese products makes them easily recognizable on store shelves.
Industry Implications
1. Dairy-free Food Industry - The expansion of Cathedral City's Our Plant Based range contributes to the growth of the dairy-free food industry by offering more options for consumers.
2. Plant-based Cheese Industry - Cathedral City's introduction of new products in their Our Plant Based range adds to the innovation and diversification in the plant-based cheese industry.
3. Packaging and Branding Industry - The use of recognizable green leaf branding on Cathedral City's plant-based cheese products provides opportunities for the packaging and branding industry to design eye-catching and distinctive product labels.
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