The Cathedral City Cheese & Branston Pickle Toastie is Microwaveable
Michael Hemsworth — February 2, 2023 — Lifestyle
References: cathedralcity & foodbev
The Cathedral City Cheese & Branston Pickle Toastie is a new prepackaged sandwich arriving in the UK as an option that's perfect for enjoying at home or out of the house.
The sandwich features the Cathedral City Cheddar with Branston Small Chunk pickles, which combine to create a compatible flavor profile perfect for lunch or a snack. The frozen toastie is arriving at Iceland locations now where shoppers can pick it up for £2.75 each. The sandwich is capable of being heated up in the microwave to eliminate the need for any complex preparation needs.
Senior Brand Manager Angharad Wilson Dyer Gough commented on the new Cathedral City Cheese & Branston Pickle Toastie saying, "We know how much people love a cheese and pickle sarnie, so we wanted to team up with the perfect partner to create a deliciously tangy twist on the classic cheese toastie, bringing a burst of Branston flavour to the mix."
The sandwich features the Cathedral City Cheddar with Branston Small Chunk pickles, which combine to create a compatible flavor profile perfect for lunch or a snack. The frozen toastie is arriving at Iceland locations now where shoppers can pick it up for £2.75 each. The sandwich is capable of being heated up in the microwave to eliminate the need for any complex preparation needs.
Senior Brand Manager Angharad Wilson Dyer Gough commented on the new Cathedral City Cheese & Branston Pickle Toastie saying, "We know how much people love a cheese and pickle sarnie, so we wanted to team up with the perfect partner to create a deliciously tangy twist on the classic cheese toastie, bringing a burst of Branston flavour to the mix."
Trend Themes
1. Convenience Food Packaging - Innovative packaging solutions that provide easy and convenient ways to prepare and consume meals on-the-go.
2. Collaborative Product Development - Collaborating with partner brands to create unique flavor profiles that can disrupt traditional food categories and appeal to a wider customer base.
3. Microwaveable Snacks - The increasing demand for easy-to-prepare and quickly consumable snacks that can be cooked in a microwave in a few minutes.
Industry Implications
1. Convenience Food Industry - Opportunities for innovating packaging and introducing new products that cater to the growing demand for quick and easy meal solutions.
2. Culinary Industry - Collaborative product development opportunities that bring together brands from different categories to create unique flavor combinations that can disrupt traditional food categories.
3. Microwave Oven Industry - Opportunities to innovate and improve microwave oven technology to meet the increasing demand for quick and easy-to-cook microwaveable snacks.
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