Casper is a Mattress Startup with an Innovative Approach to Business

By: Rebecca Byers - Jun 6, 2015
References: casper & bizjournals
Casper is a mattress startup that stands out based on its unique approach to e-commerce business. Following in the same vein as Bonobos or Warby Parker, Casper puts an emphasis on the customer experience by creating an engaging e-retail brand with a visual identity that makes it easy to differentiate from the competition. Engineered and manufactured in the USA, the Casper mattress has a 100-day trial period that allows customers to return it for a full refund if they are unsatisfied.

By cutting out costly middlemen and brokers, Casper is able to keep costs down through the direct-to-consumer approach. The company is also forward-thinking in its desire to do one thing really well.

Described by early testers as "cloud-like," the Casper mattress is made of latex and memory foam and is designed to conform to one's body with minimal sinkage. Also similar to Warby Parker, Casper has a brick and mortar location in Manhattan.