Superstar

Carrefour Express Ad Reinterprets Musicians as Groceries

By: Matt Ho - Published: Jun 11, 2011 • References: publicis.be and adsoftheworld
Being a big fan of music, I genuinely enjoyed the Carrefour Express ad campaign.

The supermarket chain is selling iTunes music cards for shoppers to purchase, so what better way than to promote than by combining groceries and musicians as one? The Carrefour Express ad brilliantly reinterprets the most iconic rock bands as items in the market based on their names. Pearl Jam depicted as jam and Nine Inch Nails as extensively long false nails are just some of the clever interpretations showcased, bringing a light to the world of hard-hitting rock music.

The Carrefour Express ad is creative marketing that really hits the concept of what's being sold bang on. I wonder what Sound Garden would look like.