While some earthy brands have come to embrace traditional product wrappers, Caribou Coffee packaging has adopted the natural facade of a little burlap sack. This strategy just might mean that the company's ground beans will get noticed by a broader range of consumers who appreciate everything from eco and organic items to more mainstream edibles from the supermarket shelf. The durable material seals in the flavor and the freshness of the java.
Colle + McVoy's work on Caribou Coffee packaging also includes a collection of paper coffee cups and sleeves that appeal to a broad age demographic too. The recyclable drinking vessels are decorated with lovely illustrations and hand-written typefaces, but they're also greatly enhanced with the addition of mazes that children and adults can enjoy.
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Segment: Neutral, 12-55
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