One could easily think that we're surrounded by a market dominated by Starbucks, but the high influx of niche coffee brands that are popping up are giving big box brands a run for their money. As consumer tastes shift from wanting something that's easily available to products that are more niche and specialty in nature, we're seeing coffee brands, prepackaged goods and other markets coming to light without the same level of discrimination as in years past.
We're embracing the local coffee shop again, the diner down the street and the grocery store that's selling produce farmed within a 100-mile radius. Products that are specialty in nature are supporting a consumer base that's focused on lifestyle and variety, which is what these up and coming coffee brands help to solidify.
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By: Michael Hemsworth - Published: Aug 15, 2014