Cashing in On Gift Cards
CardSwap Lets You Dump Promotional Gift Cards for Cash
The advantage to the seller for using CardSwap is that they end up getting cash for something that they got for free, while the purchaser ultimately gets a discount on something they were going to buy regardless.
Implications - Personally, I find this site ingenious. For years I've contemplated how useful a service like this would be, and now CardSwap has established itself as the preeminent online Canadian marketplace for gift card swaps. Strap in.