The New Lexus RX Car Commercial Marries Cultural Stories with Vehicles

By: Michael Hemsworth - Jan 21, 2016
References: lexus & vidalexus
As Millennial consumers begin to enter the market for more high-end products like automobiles, the all-new Lexus RX car commercial is designed to be an enchanting advertisement to appeal to them.

Focusing on magical realism, the Lexus RX commercial starts with a man awakening in the dessert with a key to the new vehicle, which takes him on an enchanted journey through various terrains. Titled 'Meet the Unexpected,' the advertisement takes a family-friendly approach to speaking with Hispanic consumers. Being that many Hispanic cultures hold literary works and imagination as important notions, the new Lexus RX car commercial appeals with a sense of diversity.

The joyful, relaxed approach to advertising helps to tie cultural ideas with advertising initiatives to help consumers relate more closely with brands.