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Luke Aker Uses Luxury Car Advertisement Tactics to Sell His Used Car

By: Laura McQuarrie - Published: • References: ikonikfilms and designtaxi
Luke Aker came up with a clever car advertisement as a way to sell his second-hand 1996 Maxima. To get his car to sell, Aker employs all the tricks that are typically used in a luxury car commercial.

It begins with a narration on how "the most iconic monuments are built to last the test of time," showing vintage footage of buildings being constructed. The ad goes on to show close-ups of the worn car's front, rear and interior, complete with rusty patches, dings and torn upholstery.

The narrator goes on to talk up the selling features of the used car, like that "it will get you from point A to point B, most of the time." to really drive home his point, Aker created a series of posters modeled after iconic ads like Volkswagen.