This West Coast IPA Raised Awareness & Funds For Dog Rescues
Rahul Kalvapalle — September 25, 2023 — Lifestyle
References: secondchancebeer & msn
Second Chance Beer Company marked its eight anniversary with the launch of a delicious new West Coast IPA in the form of 'Dawg Daze.'
This particular West Coast IPA was brewed using a trio of hops of the Mosaic, Strata and Citra varieties and comes in at six percent ABV (alcohol-by-volume). Created as part of a collaborative effort in conjunction with the Artifex Brewing Company, this beer was announced at a launch event that raised money for the benefit of dog rescue organizations.
Virginia Morrison, the CEO and co-founder over at the Second Chance Beer Company, shared her belief that this particular West Coast IPA is a contender to be the greatest creation to emerge from the stellar work of the company's brewmaster Marty Mendiola. “It was a labor of love for him, as is every Second Chance beer, but this one is extra special because it celebrates an important milestone for the brewery as a whole and the professional and personal growth of all the individuals who have made Second Chance so successful all these years," Morrison stated.
This particular West Coast IPA was brewed using a trio of hops of the Mosaic, Strata and Citra varieties and comes in at six percent ABV (alcohol-by-volume). Created as part of a collaborative effort in conjunction with the Artifex Brewing Company, this beer was announced at a launch event that raised money for the benefit of dog rescue organizations.
Virginia Morrison, the CEO and co-founder over at the Second Chance Beer Company, shared her belief that this particular West Coast IPA is a contender to be the greatest creation to emerge from the stellar work of the company's brewmaster Marty Mendiola. “It was a labor of love for him, as is every Second Chance beer, but this one is extra special because it celebrates an important milestone for the brewery as a whole and the professional and personal growth of all the individuals who have made Second Chance so successful all these years," Morrison stated.
Trend Themes
1. Collaborative Brewing - The partnership between Second Chance Beer Company and Artifex Brewing Company showcases the trend of breweries collaborating to create unique and flavorful beers.
2. Supporting Animal Rescues - The launch of 'Dawg Daze' IPA demonstrates the trend of businesses using their products to raise awareness and funds for animal rescue organizations.
3. Craft Beer Innovation - The use of a blend of Mosaic, Strata, and Citra hops in the West Coast IPA showcases the trend of breweries experimenting with unique flavors and ingredients.
Industry Implications
1. Craft Brewing - The collaboration between Second Chance Beer Company and Artifex Brewing Company highlights the potential for ongoing innovation and collaboration within the craft brewing industry.
2. Animal Rescue Organizations - The success of the launch event and fundraising efforts for dog rescue organizations opens up opportunities for other nonprofits to partner with businesses for mutual benefit.
3. Beverage Retail - The popularity of specialty craft beers like 'Dawg Daze' IPA creates demand and opportunities for retailers to expand their offerings and cater to a niche market.
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