Rockstar

The ‘Amanda the Beautiful' Spread for Candy Magazine

By: Armida Ascano - Published:   Updated: Jul 4 2011 • References: blast.fr & homotography.blogspot
This spread in Candy Magazine is one amongst many controversial shoots for the new issue. This transversal style magazine is the same one featuring James Franco in complete drag.

To continue with the theme of controversy, Candy Magazine has featured professional drag queen, Amanda, in her all-american glory in this spread entitled 'Amanda the Beautiful.'

Amanda is seen in Candy Magazine rocking the stars and stripes on a rooftop patio.

Implications - Due to the abundance of advertising in society, citizens have gradually become desensitized to their images. These consumers now only pay attention to advertisements containing shocking or taboo graphics that make the brand memorable. Companies can incorporate these features into their marketing campaigns to ensure that their brand reaches their desired demographic.

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Concept: Candy Magazine
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Segment: Females, 18-35
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