It's okay to do some pointless activity, just as long as you can enjoy a Cadbury Wispa chocolate bar, according to the chocolate brand's latest push. It has just rolled out a quirky campaign in the UK called 'Time Well Mis-spent,' which encourages people to take some time to goof off and battle boredom.
According to Cadbury's YouTube channel, it's "putting the fun back into foolishness," and it's doing so with the release of this first TV spot that shows a group of people hauling a giant inflatable figure up a mountain. Pointless? Yes. Boring? No.
The new Cadbury Wispa chocolate campaign was created by CMW and also includes a Facebook app that rewards people for coming up with new ways to "mis-spend" their time. According to Popsop, Wispa will then execute the best ideas.
Key Themes Behind This Trend
- Pointless Activity-pushing Campaigns
- Brands can create campaigns that encourage people to take some time to goof off and enjoy their products.
- Reward-based Time-wasting Apps
- Businesses can create reward-based apps that incentivize customers to come up with new ways to 'mis-spend' their time.
- Fun-oriented Advertising
- Businesses can put the fun back into advertising by creating campaigns that entertain and engage customers.
Where This Applies
- Food and Beverage
- Food and beverage companies can create campaigns that promote a fun and relaxed lifestyle.
- Media and Entertainment
- Media and entertainment companies can create reward-based apps that incentivize customers to engage more with their content.
- Advertising and Marketing
- Advertising and marketing agencies can innovate on traditional advertising methods by creating campaigns that entertain and engage audiences.
