The Cadbury Dairy Milk Mini Bars Have 96 Calories in Each
Michael Hemsworth — October 4, 2019 — Marketing
References: mondelezinternational & conveniencestore
The increasing demand for portioned indulgence products has resulted in the recently announced Cadbury Dairy Milk Mini Bars to offer consumers a way to limit their intake of sweets. The new chocolate bars are packaged as 18 gram singles that contain 96 calories in each to let consumers easily keep track of their intake instead of opting for larger portions. The bars are being packaged in a countertop dispenser unit for convenience stores as well as in pouches with eight servings.
Brand Manager for Cadbury Dairy Milk at Mondelēz International Katrina Davison commented on the new Cadbury Dairy Milk Mini Bars saying, "We know from our extensive consumer research that this six-chunk mini bar is the perfect size for shoppers looking for a little treat. This latest launch should be an addition, not an alternative to the wider range in order to drive sales incrementally. We can’t wait to see what shoppers think of this brand-new format."
Brand Manager for Cadbury Dairy Milk at Mondelēz International Katrina Davison commented on the new Cadbury Dairy Milk Mini Bars saying, "We know from our extensive consumer research that this six-chunk mini bar is the perfect size for shoppers looking for a little treat. This latest launch should be an addition, not an alternative to the wider range in order to drive sales incrementally. We can’t wait to see what shoppers think of this brand-new format."
Trend Themes
1. Portioned Indulgence Products - Brands can tap into the demand for portioned indulgence products by offering smaller sized packages or individual portions of their products to promote controlled consumption.
2. Calorie-controlled Products - Developing products that contain a set amount of calories per portion can aid consumers in maintaining their daily recommended calorie intake, thus providing an opportunity for brands to tap into this market.
3. Convenient Packaging - Offering products packaged in convenient portions such as countertop dispensers and pouches allows consumers to easily grab and enjoy snacks on the go, providing a market opportunity for brands who can innovate in this area.
Industry Implications
1. Confectionery - The confectionery industry can innovate by offering smaller sized packages of their products to cater to consumers who seek controlled consumption of sweets.
2. Food and Beverage - The food and beverage industry can tap into the trend of portioned indulgence by developing products packaged in convenient portions, thus providing consumers with greater convenience and control over their intake.
3. Retail - Retailers can capitalize on the market opportunity for portioned indulgence products by offering countertop dispensers and pouches for easy access to products in-store, thus improving the shopping experience for consumers.
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