Cadbury Creme Eggs have gone wild in their new campaign. The Cadbury Creme Eggs have now been twisted into a bar instead of in their normal oval shape. The three advertisements show â€œgoo on the looseâ€ by arresting, tackling and restraining the uncooperative chocolate treat.
The outlaw route is an odd one to take when marketing a candy bar, but I feel like personifying this Creme Egg bar is innovative and badass.
Implications - With so many products on the market, many consumers are overwhelmed with potential purchases and feel disconnected with the goods they buy. Using marketing strategies with emotional appeal is a great way to re-instill a relationship between consumer and product, and ensure further loyalty to brands in the future.
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Concept: Trouble-Making Chocolate
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Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: yoyamart designer chocolate bars at chocolate bar nyc, graffiti chocolate bars, and eco-educational treats.
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