ByHeart Helps Babies Wake Up Less Overnight to Feed
Laura McQuarrie — May 4, 2023 — Life-Stages
ByHeart's first-of-its-kind infant formula is proven to improve sleep benefits in infants, according to new clinical trial results. Recently, ByHeart presented industry-leading findings from its clinical trial at the American Society for Parenteral and Enteral Nutrition (ASPEN) 2023 medical conference. The next-generation baby nutrition company reported that "babies on ByHeart wake up less overnight to feed and sleep longer between feeds."
This infant formula sets itself apart with a patented blend of protein that uses clean, certified ingredients with benefits that are as close as possible to real breast milk. In fact, ByHeart's patented protein blend includes lactoferrin and alpha-lactalbumin, the two most abundant proteins in breast milk.
This product not only helps the whole household sleep better at night but also prevents parents from having to compromise on benefits when it comes to choosing an infant formula.
This infant formula sets itself apart with a patented blend of protein that uses clean, certified ingredients with benefits that are as close as possible to real breast milk. In fact, ByHeart's patented protein blend includes lactoferrin and alpha-lactalbumin, the two most abundant proteins in breast milk.
This product not only helps the whole household sleep better at night but also prevents parents from having to compromise on benefits when it comes to choosing an infant formula.
Trend Themes
1. Sleep-supporting Infant Formulas - ByHeart's infant formula improves sleep benefits in infants, presenting disruptive innovation opportunities for infant formula companies to consider incorporating sleep-supporting ingredients into their products.
2. Clean Ingredients for Infant Formulas - ByHeart's use of certified clean ingredients in their infant formula presents an opportunity for infant formula companies to re-evaluate their own ingredient sourcing and consider implementing cleaner, more sustainable ingredients.
3. Patented Infant Formula Blend - ByHeart's patented blend of proteins, including lactoferrin and alpha-lactalbumin, presents a disruptive innovation opportunity for infant formula companies to research and develop their own patented blends and differentiate themselves in the market.
Industry Implications
1. Baby Food Industry - ByHeart's new sleep-supporting infant formula presents disruptive innovation opportunities for other companies within the baby food industry to create their own sleep-supporting formulas.
2. Nutrition Industry - ByHeart's focus on using clean, certified ingredients in their infant formula presents disruptive innovation opportunities for companies within the broader nutrition industry to increase their focus on clean, sustainable ingredients and introduce new products to the market.
3. Pediatric Healthcare Industry - ByHeart's clinical trial results demonstrating improved sleep benefits in infants presents disruptive innovation opportunities for companies within the pediatric healthcare industry to research and develop new solutions that improve infant sleep and overall health outcomes.
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