Having consumers buy products online while watching one of their much-loved episodes is the ultimate dream for marketers, so Target decided to experiment with this idea. The brand turned the sitcom Cougar Town into an all-out Target ad, allowing audience members to click on featured items (if watching online). Once clicked, viewers would be led to a link where these products could be purchased.
Product placement is nothing new in advertising, but this strategy takes it to a whole new level. Integrating links and highlighting the products that can be bought within an episode makes it that much easier for consumers to buy, which is exactly what companies like Target wants. The only question is how much does it take away from the overall viewing experience? Only time will tell.
Stats for Product-Integrated Sitcoms
Trending: Older & Mild
Research: 276 clicks in 114 w
Interest: 0.5 minutes
Concept: Buy Products Online
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: affordable luxury, target couture, and manhattan pop-up shops.
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