People are not just living in the age of technology anymore, but the age of the Internet and these examples of beer publicity stunts show why that is an important distinction. When everyone is sharing anything and everything that sparks some sort of emotional response, a focus on campaigns that can go viral online is something many, if not all, companies should consider executing.
In these examples of beer publicity stunts, friendships have been tested, people's patriotism have been highlighted and a single man was even put through surreal and adventurous night for an epic Super Bowl commercial that got everyone talking. In a world inundated with print and video ads, people are becoming more responsive to experiences, whether their own or vicarious ones they can relate to on a meaningful level.
Stats for 11 Examples of Beer Publicity Stunts
Trending: Older & Popular
Research: 14,442 clicks in 101 w
Interest: 1.9 minutes
Concept: Examples Of Beer Publicity Stunts
Related: 96 examples / 74 photos
Segment: Males, 18-55+
Comparison Set: 35 similar articles, including: friendship-testing beer ads, signal-blocking beer coolers, and boozy gift boutiques.
11 Examples of Beer Publicity Stunts
More Stats +/-
Signal-Blocking Beer Coolers
Friendship-Testing Beer Ads
Boozy Gift Boutiques
Immersive Beer Campaigns
Adventurous Beer Drinker Ads
From Musical Beer Pranks to Friendship-Testing Beer Ads
By: Meghan Young - Published: Jun 13, 2014