Celebs Offer Up Their Digital Lives for the Buy Life Campaign

By: Regan Canie - Published: Nov 30, 2010 • References: & causeintegration
The Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.

Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by HIV/AIDS. This means logging out of Facebook, leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly! Stats for Social Media Sacrifices Trending: Older & Warm
Research: 16,853 clicks in 285 w
Interest: 4 minutes
Concept: Buy Life
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: charity galas for aids , mac aids awareness, and vip anti-hiv designs.