Prodigy

Celebs Offer Up Their Digital Lives for the Buy Life Campaign

By: Regan Canie - Published: Nov 30, 2010 • References: buylife.org and causeintegration
The Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.

Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by HIV/AIDS. This means logging out of Facebook, leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly!