The Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.

Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by HIV/AIDS. This means logging out of Facebook, leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly!