Burgervetica is a Typographic Cheeseburger

I have always been a lover of Helvetica. There’s a strong love/hate relationship between the typeface and designers. I created a simple illustration using only type and colors to create a typographic cheeseburger: Burgervetica.

The Burgervetica image was printed on a shirt, and is available today atThreadless.

Get it while it’s hot!

Implications - Ironic understatement definitely appeals to young consumers who live in an age where cynicism and irony are considered as the ultimate forms of self expression. Products that embrace this style of commentary are seen as desirable to to this demographic as they live in a wider world that seems so much beyond their control and so indifferent to their thoughts or opinions.