Burger King's ‘Open Late' Campaign Caters to Scary Villains

By: Luisa Amanda Gomes - Published: Mar 31, 2010 • References: adpunch.org
Burger King’s ‘Open Late’ campaign is a throwback to everyone’s favorite horror movie villains. Now that all Burger Kings are open until 4 am in the morning, the burger restaurant can accommodate the hunger of those who work odd hours.

This is great news for the likes of Chucky, Freddy and Jason! They no longer have to worry about their appetite after a long night of terrorizing their victims. Maybe I’ll even get a late meal at Burger King just so I can catch a glimpse of my favorite villain. Stats for Horrorvertising Trending: Older & Warm
Research: 8,886 clicks in 320 w
Interest: 4 minutes
Concept: Burger King Open Late
Related: 36 examples / 28 photos
Segment: Neutral, 12-55
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