Burger King's ‘Open Late' Campaign Caters to Scary Villains

By: Luisa Amanda Gomes - Published: • References: adpunch.org
Burger King’s ‘Open Late’ campaign is a throwback to everyone’s favorite horror movie villains. Now that all Burger Kings are open until 4 am in the morning, the burger restaurant can accommodate the hunger of those who work odd hours.

This is great news for the likes of Chucky, Freddy and Jason! They no longer have to worry about their appetite after a long night of terrorizing their victims. Maybe I’ll even get a late meal at Burger King just so I can catch a glimpse of my favorite villain. Stats for Horrorvertising Trending: Older & Warm
Traction: 8,545 clicks in 234 w
Interest: 4 minutes
Concept: Burger King Open Late
Related: 36 examples / 28 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: 25 burger king features, controversial burger ads, and fastfood perfumes.