Set by the beach on a stony shoreline, the spread features models Cara Delevingne and Jacob Young donning luxe ensembles against the neutral-shaded rocks. The Burberry Spring Summer 2011 campaign definitely gets us excited about the upcoming sophisticated looks for the coming seasons.
Implications - Whimsical seaside shoots are abundant in the fashion world as they evoke a sense of freedom and leisure with the featured clothing. Even though consumers will most likely be wearing these products in the city, it is still critical to evoke a feeling of relaxation. Companies should consider how to develop products associated with a carefree attitude, yet maintain practicality appropriate for a fast-paced lifestyle.